MoVo concept

The aim of the Motivation-Volition (MoVo) concept is to help people build up a health-promoting lifestyle and integrate it firmly into everyday life (Fuchs, 2013a). The MoVo concept is based on the idea that many people find it difficult to put into practice what they have set out to do. Even when people are highly motivated, they often fail to follow through with the appropriate actions. What these people lack is not yet another “motivational unit”, but concrete support in the volitional implementation of their intentions. The MoVo concept consists of two parts: The MoVo process model as the theoretical framework for lifestyle change and the MoVo interventions as the concrete practical programs for changing health behavior.

MoVo process model

The MoVo process model postulates that the set-up and maintenance of a continuous health behavior is essentially dependent on five psychological factors (Fuchs, 2007; Fuchs et al., 2017): on the existence of a strong goal intention, on a high self-concordance of this goal intention, on realistic action plans for this goal intention, on effective strategies of barrier management and finally on the existence of positive outcome experiences with the new behavior. Learn more about the interplay of these psychological factors in building and maintaining a healthy lifestyle:

MoVo programs

Based on the MoVo process model, a number of lifestyle change programs have been developed, tested in practice and scientifically evaluated in recent years (Fuchs et al., 2011; Göhner et al., 2014; Wurst et al., 2019; Krebs et al., 2019). These MoVo programs are interventions that not only aim to build strong motivation for behavioral change but also to acquire volitional implementation skills. Programs have been developed for very different settings, e.g. for rehab clinics, for workplace health promotion or for free groups on overweight and obesity. Take a closer look at the individual programs here: